How to run a business

Screen Shot 2014-03-25 at 19.26.09Dalrymple recalls this scene, of some time past, at his local fishmonger’s:

An old lady, a pensioner, wanted a piece of fish for her dinner. He wrapped it, gave it her, and told her the price. She handed over her purse to him and he, seeing that she had little money, deliberately took far less than the price he had named. “Thank you, madam,” he said on handing back the purse, exactly as if she had been his most valued customer. It was all done with the greatest delicacy, and obviously with a generous heart. His business was a successful one, and its success was a precondition of his being able to act on his generous impulse.

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