have, he says, consigned the term cleaning ladies to
the semantic equivalent of the Index Librorum Prohibitorum.
even if they were henceforth to be called cleaning persons rather than cleaning ladies, I doubt that the BMA would press for equal wages with them. All persons are equal, but some persons are more equal than others.
In the BMA pamphlet A guide to effective communication: inclusive language in the workplace, doctors are instructed not to use the expression expectant mothers but rather pregnant people. Dalrymple comments:
The BMA now lives, or wants to live, in a world in which taking offence is its own justification: the offended, or yet-to-be offended, have taken over from the victims as the world’s heroes.