Global capitalism flattens differences in tastes and cultures

Everyone everywhere, writes Dalrymple,

consumes the same branded products.

He cites the phænomenon of large numbers of shoppers from China arriving in Britain

and being taken straight after their long journey in buses from the airport to a so-called village which consists of outlets of brands of clothes and accessories that they could have bought at home, though presumably at greater expense.

Consumption in the modern world

becomes the meaning of life, a meaning that can only be sustained if what is consumed constantly changes.

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